Top 5 News and Magazines Apps in Hungary: Q2 2022 Performance Review

In the second quarter of 2022, the performance of the top News and Magazines apps in Hungary showcased some interesting trends. Here, we delve into the weekly downloads, revenue, and active user metrics for the top 5 apps: Hírstart - hírek és időjárás, SQUID - News & Magazines, Index.hu, Fox News International, and Telex.

Hírstart - hírek és időjárás

This app from Central Médiacsoport Zrt. saw variable weekly downloads throughout Q2 2022. Starting with 1.1K downloads in the last week of March, the downloads experienced fluctuations, peaking at approximately 1.2K in early June and then closing the quarter at around 1K.

SQUID - News & Magazines

SQUID maintained a relatively stable download rate, beginning the quarter with 552 downloads and ending with 416 downloads. Weekly active users for SQUID hovered around the 4K mark, with minor fluctuations, peaking at 4.5K in mid-June.

Index.hu

Index.hu had a notable decline in weekly downloads, from 1.3K at the end of March to around 260 by the end of June. Active users also saw a drop from 33K to 29K over the same period, indicating a potential reduction in user engagement or retention.

Fox News International

Fox News International displayed a significant drop in weekly downloads, starting with 1.6K and plummeting to single digits by the end of the quarter. Revenue trends were modest but consistent, with weekly revenue generally ranging between $6 to $34. Active users decreased from 945 to 342, reflecting a similar downward trend in engagement.

Telex

Telex's downloads started at 1.6K in late March and saw a gradual decline, ending the quarter with 462 downloads. Despite the drop in downloads, the app maintained a steady presence in the market, although no active user data was provided.

These insights highlight the dynamic nature of the News and Magazines app market in Hungary during Q2 2022. For more detailed information and further insights, visit Sensor Tower.